The main focus of the project is the SDG and Agenda 2030, with the objective of raising the awareness of the citizens and also making the information more accessible to them. We believe that, in order to achieve these goals, the main challenge is to reach the people and to create an impact on the individual level, so they can implement the lessons learned at their day to day. We have observed that people (common citizens, students, etc.) perceive information related to SDG in an unclear and a confused way. That is why we want to offer an easy and an interactive program that outlines the framework of Agenda 2030 and its main goals by:
a) jointly, to select expertised people around different countries and different cultural backgrounds to conduct the webinars.
b) to develop with them the content of the webinars as well as the marketing campaign that we would promote.
c) to carry out the forecasted program and to evaluate if the webinars had the expected impact.
Our project would not be addressed to a closed target group, but it would try to involve people from different backgrounds. Yet, the academic community will play an important role when delimiting the target groups, especially university students. We can appreciate a lack of general awareness of the SDG and Agenda 2030 around various branches of knowledge
The project is itself innovative and original. We could imagine that there is an important number of initiatives related to SDG and Agenda 2030 throughout the world. Nevertheless, based on our experience, we have realized that no one barely mentions SDG and Agenda 2030 in our daily lives. And we consider that this is a necessary issue to solve. We would like to bring SDG to our usual conversations with family, friends or colleagues and to ensure people that Agenda 2030 is also made for every individual, not just big companies or governments.
Our project is unique because we would make it accessible. Firstly, in terms of advertising, we would assure that the project reaches our target by different marketing methods. It is widely known that we have to work for equality or climate change, thus we will bring the key to make these tasks coherent and meaningful. Secondly, we would make it literally accessible by taking advantage of technologies: engaging participants or listening to high-quality professional speakers.
Regarding expected impact, we may have different scenarios:
In the short term: general knowledge about SDG and Agenda 2030 will be increased. These topics will reach a public who is not familiar with those themes. Our target will consider this in their daily lives.
In the mid term: people participating in the project will have definitely introduced this in their studies, job or familiar scope. Besides, we will be inspired to organize the same kinds of events.
In the long term: we will generate a long lasting impact on individuals thinking and behaviour. By this time, Agenda 2030 will be hopefully upgraded with new challenges.
