As we still were under lockdown due to Covid-19 and therefore couldn't visit each other, we thought: Why not showing our cities virtually to each other? So the goal of our campaign was to raise awareness for the other ESN Sections & their student cities in our region of Northern Germany. By that we supported cultural education on our Instagram profiles and hope to have given some inspiration of where to go, when travelling becomes possible again. Moreover the goal was to strengthen the collaboration of the Northern Germany Sections.
Each Monday (6 in a row) one of the participating sections had a short video prepared of their city (~1.5 minutes), which then was posted by all participating sections in the stories. Content of the video is a short city tour which both shows the viewers the most important sights as well as recommended bars, parks, etc. that shouldn't be missed when visiting the city. Due to huge differences in technical equipment and editing skills, we decided that every section is free to create the video how they can/want and does not have to fulfill certain requirements.
To make sure all questions reach the right section, only the "hosting" section of each monday made a story with a question sticker and tagged all the others, which then shared this story. Answers were published a couple of days later on the hosting section's account and again all others were tagged, so they could share it easily with their followers.
