The aim of this project was to promote local portuguese retailers, specially the ones based in cities where we have local associations and that suffered due to the COVID-19 outbreak, and provide an alternative way to conduct Christmas shopping, where not only international students but also portuguese locals were encouraged to opt for small retailers instead of big corporations.
This campaign was born due to a mix of not being possible to implement the Christmas with Portuguese Families project, that we normally plan during the Christmas festivities, and the will to implement another project that could help the community during the holidays. Considering how heavily portuguese retailers' businesses were impacted due to the COVID-19 pandemic, the idea to use our platforms, social media channels and reach to advocate the idea of “buying local” came to life. For this purpose, we worked with our local associations, Social Impact Officer (support position to the National Board) and Director to reach out to some local businesses, get their information and promote them through our channels and the ones of our sections.
