The campaign was aimed at introducing the kind of problems that a lot of people face and how we can help people who need such help to feel part of society.
Each day we posted instastory, which covered one of many topics, i.e. empathy, facilities for people with disabilities, forbearance, tolerance, equality and many others. It was in the form of an advent calendar. We wanted to suggest to our followers ways to make gifts to society that could make life better for all of us.