The goal was to display and teach International Students some of the main italian recipes. It was a showcase of our culture and traditions. We wanted to promote the mediterranean diet, as it its considered a healthy and various way of nutrition. Finally we wanted to stimulate in the viewer a new desire for cooking, opposing the junk-food culture.
Our volunteers filmed their process of cooking throughout 4 italian recipes. After the introduction about the origin and pronunciation of the recipe, the viewer gets an overview of the ingredients followed by a step by step tutorial on the dish. The whole video was then edited by our graphics team and posted to Instagram inviting the viewers to recreate the recipe and tag us by posting the results.
To know more about the general satisfaction and participation of our offer we created an online form. The feedback was mainly positive and we received ideas for future kitchen videos as well.
