The goal of this activity was to raise awareness about zero waste consumption in Serbia and how we can individually embark on the zero waste journey as well as raise awareness on the current devastating state of waste management in Serbia.
This activity spread over the course of 6 days and each day it covered an important topic regarding the zero-waste lifestyle. We covered topics such as zero waste (what is it, how can we achieve it), reycling (including some statistics regarding recycling in Serbia), composting as well as including some zero waste swaps that can make a great difference such as making your own bio-enzyme (for which we provided a detailed explanation).
Outcomes
By conducting a quiz on our Instagram stories during the last day of our social media campaign we wanted to get direct feedback on our campaign and reach. We managed to animate over a 100 people to join the quiz, of which over 90% had guessed all the answers correct, which we consider a sucess.
