The main goal of this activity was to celebrate World Book Day by encouraging participants to explore new imaginary worlds and learn about new cultures through books.
With this campaign, the participants learned about the importance of reading not only to expand our horizons, but also as a well-being exercise.
The campaign was shared on our Facebook and Instagram pages. On Facebook, we provided a link participants could access to get free Classics from Kobo, in order to promote healthy reading habits. Furthermore, on our Instagram page, our volunteers shared their favourite books or books they were reading at that moment.
Overall, the activity had a positive feedback from the participants, who appreciated the suggestions and the link to get free ebooks.