The main goal of the Earth Day campaign was to promote environmental protection, to raise environmental awareness among the audience and to encourage them to lead a life compatible with nature. We also wanted to get people to pay attention to the things they buy. To pay attention to their origin, production and composition. In addition, we wanted to encourage them to limit the amount of meat they eat and to shop at local stores.
On the first day of the campaign, information was provided on general information about the holiday. On the next day the topic was sustainable fashion and prudent shopping as well as paying attention to the composition of the materials and products we buy. On the last day, we created graphics to raise awareness about food production and fair trade. In addition, we encouraged to reduce the amount of meat we eat and to buy food from local markets.
