The goal of the campaign was to promote active citizenship and democratic participation among young Polish voters, particularly those within the target audience of ESN Poland, and students studying abroad as part of academic mobility programs. The campaign aimed to increase awareness about the importance of civic engagement and empower individuals to exercise their democratic rights by participating in the parliamentary elections held in October 2023. Through educational outreach, targeted messaging, and the provision of resources such as the guidebook on voting from abroad, the campaign sought to equip voters with the knowledge and tools needed to navigate the electoral process effectively. Ultimately, the goal was to inspire a record voter turnout, foster a culture of civic responsibility, and ensure that the voices of all citizens, including young people and those residing abroad, were heard in shaping the future of Polish democracy.
The campaign, spearheaded by ESN Poland, aimed to mobilise young Polish voters, particularly university students and those studying abroad, to actively participate in the parliamentary elections of October 2023. Recognising the significance of youth engagement and active citizenship, the campaign focused on empowering individuals to exercise their democratic rights and contribute to the democratic process. Through targeted messaging and educational outreach, the campaign aimed to increase awareness about the electoral process and the importance of civic engagement among young voters.
Central to the campaign's efforts was the provision of resources and support to facilitate voting from abroad, ensuring that Polish citizens residing overseas could participate in the elections. A key initiative was the development of a comprehensive guidebook on voting from abroad, which equipped voters with essential information and practical guidance on how to navigate the electoral process effectively. This resource played a crucial role in empowering voters, particularly students participating in academic mobility programs, to overcome logistical barriers and exercise their democratic rights from overseas.
The campaign leveraged social media platforms, including Facebook and Instagram, to disseminate its message and engage with its target audience effectively. Engaging content, including informational posts and interactive features, encouraged young voters to actively participate in the electoral process and make their voices heard in shaping the future of Polish democracy.
Overall, the campaign was a testament to the power of youth engagement and grassroots mobilisation in fostering a culture of active citizenship and democratic participation. By empowering young voters and providing them with the necessary tools and resources, the campaign played a pivotal role in promoting inclusivity, accessibility, and representation within the electoral process, ultimately contributing to a more vibrant and inclusive democracy in Poland.
