The goal was to promote the main campaign organized by ESN Italy (a national campaign to raise awareness among students about environmental issues and how to tackle them), adapting it to our local reality so to be more effective and felt less distant from the international students and the local community's everyday life.
The aim was to share simple and practical tips that everyone can realize in his everyday life and to give a brief explanation from an environmental and social perspective.
Stuctured as an Instagram stories quiz, the ones who took part in it acquired active knowledge on how to take advantage of living in a small-medium city with a mostly warm and sunny weather like ours by using eco friendly - and cheap - means of transport for their everyday life.